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Always start with WHY

Updated: Jun 25, 2020

Finding meaning first and then behaving, not the other way around.

The concept of starting with WHY is taken from a leadership book by Simon Sinek.

The WHY stays at the center of the GOLDEN CIRCLE, which is composed by three areas: why, how, what.

[Buy your copy of Simon Sinek's "Start with WHY": AMAZON]

What: Every single company on the planet knows what they do. This is true no matter how big or small the company is, or no matter what industry they belong to. Everyone can describe products or services they sell or the job function they have within the company.

How: Some people and companies know how they do what they do. Whether you call them ‘’differentiating value proposition’’ or ‘’unique selling proposition,’’ HOWs are often given to explain how something is different or better.

Why: Very few companies can clearly articulate why they do what they do. This isn’t about running a profitable company—that’s a result. Why is all about your purpose. Why does your company exist? Why do you get out of bed? And why should anyone care?

Sinek suggests to move from the core of the golden circle to the outside and not the other way around.

We can apply this to our lives too: we are acting so much day by day but sometimes we forget to look for our purpose.

Why is something so important to us and not in general?

Find your why and really use it to boost your drive to fulfill your goals, remind it to yourself when you really think you can’t make it.

[Buy your copy of Simon Sinek's "Start with WHY": AMAZON]

Stay curious, Mindset Lab. Family!

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