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Instant gratification and Instagram likes

Discover with us why we are more likely to post a selfie than to write a book.

Reading time: 2 minutes.

Have you ever felt that unpleasant feeling of disappointment that happens when you post a new picture that you think will kill it on your social media and you keep refreshing and the likes are not flooding as you expected to?

This is caused by the so-called "Instant gratification". Let's find out more.

Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, you want something and you want it NOW.

In most psychological models, humans are believed to act upon the “pleasure principle”.

Problems arise when we don't fulfill our needs and we start feeling anxiety and tension. With modern technology, we got used to immediate feedback from our followers, we respond in real-time to texts and emails, waiting has become unbearable and patience long forgotten.

Marketers know these principles really well: ever heard about a diet to lose 7kg in 7 days? 24/7 customer service?

Don't forget that the best things come to those who wait.

Instant gratification is the best friend of disappointment and long term disasters. Learn to identify when this mechanism runs your choices and try to make wiser ones.

Stay curious, Mindset Lab. Family!

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